Festival or Fair

25 Texas wineries. Live bands. One huge celebration of Texas wine.

The 6th Annual Texas Wine Jam takes over downtown Johnson City on October 17! Recognized as a USA TODAY 10BEST Readers’ Choice Award Winner, Texas Wine Jam brings together wineries and wine lovers for a full day celebrating the people, places, and wines shaping Texas wine.

Taste wines from across the state, meet the winemakers and growers behind the bottles, discover new favorites, and buy directly from participating wineries. Enjoy live bands, great food, local makers, Spotlight Sessions, Texas Bubbles & Brunch, VIP experiences, and our signature Buy Wine. Get Wine. promotion.

Come for the wine. Stay for the music. Celebrate Texas.

Taste Texas. Meet the makers. Leave with bottles.

Raise a glass at the highly anticipated GrapeFest – A Texas Wine Experience presented by Bank of the West. The Largest Wine Festival in the Southwest returns for four unforgettable days featuring exceptional wine encounters and exciting festivities. The People’s Choice Wine Tasting Classic sponsored by Audi Grapevine is a cornerstone event, giving guests the chance to sample and vote for their favorite Texas wines. At the International Wine Experience sponsored by Gaylord Texan Resort, visitors can explore varietals from across the globe, expanding their palates with unique flavors and styles. Test your grape-crushing skills at the famous GrapeStomp and aim for the prize at the Champagne Cork Shoot-Off. Live music fills the air across multiple stages, while local chefs and vendors bring their best to the festival’s diverse food offerings. Families can enjoy kid-friendly rides, games and activities, ensuring that the festival is a memorable outing for all ages.

The GO TEXAN Expo is a 4-day wholesale and retail buyer focused show, June 24-27, for all types of food, health and beauty, home, textile product businesses and more! This event will provide a unique, one-day private pitch opportunity for GO TEXAN Partners to present their products directly to mid-sized and large-scale GO TEXAN buyers and retailers for consideration of placement on retail shelves. This gives Texas wineries the opportunity to sell their wines to wholesale buyers during the Expo and during the private pitch opportunity.

The GO TEXAN Preview Night at the Texas State Fair GO TEXAN Pavilion brings together the best in Texas from food to wine. During the GO TEXAN Preview Night, attendees can expect an evening of Texas items to sample including the winning wines of the 2026 Texas Vintners Cup Competition.